Thursday, March 27, 2008

Future of Energy: Biodiesel Generators

One of the most exciting new fuel solutions presented has to be biodiesel. For all people who have not heard about biodiesel, it is made from a combination of organic oils like corn, canola, or soy oil with other ingredients to produce a fuel that burns similar to diesel fuel used in vehicles. Biodiesel can even be combined with regular diesel to form a combination of the two fuels that is cleaner burning and safer.

Petroleum and oil are both fossil fuels that eventually run out, and with countries like China, India, and others starting to expand their society and add millions of vehicles and other gasoline powered machines, the supply will dwindle much faster. Thus biodiesel, a fuel that is made from organic oils, can be pretty much grown to meet higher supply and demand. This is one of biodiesel's really strong points in that it is a highly renewable resource that also has less emissions so it is safer for the environment. Because organic materials used to make biodiesel can be grown, the farmers are supported by a bigger demand and the dependency on oil can be decreased. These points alone should make biodiesel a very great looking alternative fuel.

Biodiesel is currently being used more and more in all types of applications. Many cities are switching city vehicles and other emergency vehicles to use biodiesel as fuel source, thus decreasing cost and lowering pollution. Some gas stations already offer B20, a blend of biodiesel and 80% petrodiesel, that can be used in most diesel vehicles effectively and safely. Biodiesel can currently be used in most newer diesel engines without the need for major modifications or overhaul of the engine. This allows a quicker onset into the public than other fuel solutions. The abundance of many diesel fueled applications allows biodiesel to be used immediately to help cut costs and help the environment as well. Everything from cars, farm vehicles, generators, and a lot of other machines already can utilize biodiesel.

The future of biodiesel as a major energy source is definitely a great possibility. With more research on ways on developing and better utilizing biodiesel, it's applications will greatly increase. Imagine being able to take cooking oil after frying something up, adding an additive to remove the smell and being able to use that waste oil as fuel for diesel engines. This can be the future of biodiesel and many restaurants that use a lot of frying oil can use this oil to fuel other appliances as diesel furnaces. The future of biodiesel as a major fuel source really depends on the fact that it is highly renewable and the great efficiency possible.

With the future of energy solutions still up for grabs, biodiesel will definitely be a contender. The emergence of new technology and the need to break the bonds developed from oil use will definitely push biodiesel usage up.

Jason Smith is the editor of PoweredGenerators.com, which provides consumer reviews, how-to's, and uses for home and business power generators

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Thursday, March 20, 2008

Ozone Generators Are Fast Becoming The Next Big Thing

Ozone generators are devices that are used to generate highly reactive ozone molecules by passing a voltage through a chamber containing oxygen. The ozone gas produced by these machines has many applications, both commercial and private.

Ozone generators are designed to efficiently produce a high ozone concentration, while consuming very little energy. Most models have built-in timers and automatic adjustments for output. Input filters are also standard features to trap dust and particles. Ozone generators are generally very reliable and may also be referred to as air cleaners or ozone purifiers. Ozone generators that are created for home use are compact, portable and lightweight. When used as directed, ozone machines are safe, efficient and have a long life-span.

There are three main types of ozone generators: corona discharge, ultraviolet light and cold plasma generators. Corona discharge is the most affordable and popular type because it can run on regular air and does not require an outside oxygen source. These generators are still the most common in personal and industrial settings. On the other hand, ultraviolet light ozone generators use UV rays to produce ozone, but can only achieve a low concentration. Typically, UV generators are more affordable, but only useful in instances where a smaller, steady source of ozone is required. Cold plasma generators produce much higher concentration of very reactive ozone in a shorter period of time. Because they require pure oxygen to function, the cold plasma type is very expensive and far less common.

Ozone generators have a multitude of applications in a variety of environments. The ozone gas that these machines produce combines with particles in both air and water, rendering them inactive. Consequently, functions include odor and taste elimination, mold and mildew extermination, pollution control, disinfecting and inactivation of harmful bacteria and water purification. Ozone generators are often used in cleanup efforts after environmental disasters because they are effective in reducing smoke odors and controlling mold production after floods.

They are used in farm facilities also, primarily for odor control and as a disinfectant. In food production, ozone generators are used to extend shelf life or remove tastes and color from certain foods. In the medical field, ozone is a powerful disinfectant and also has therapeutic applications, such as the treatment of cancer or slow-healing wounds. In the home environment, ozone purifiers are generally used for cigarette smoke or pet odor-control, removal of mildew in small, damp areas and water or air purification.

The advantages of ozone generators are numerous and include a high-energy yield-to-consumption ratio, ease of installation and use, automatic features and maintenance-free settings and cost-effective operation requirements. Ozone is one of the most powerful purifiers in existence (3000 times stronger than chlorine).

Ozone generation is a safe and effective way to tap into this all-natural resource and put it to use in almost any setting. With all of the recent problems with pollution, it is no wonder that ozone generators are fast becoming the next Big Thing.

If you would like more information on ozone generators please visit our site Ozone Generators

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RV Generators

The introduction of RV generators has made it possible for people who use smaller and towable RVs to enjoy the modern amenities of life.

Modern RVs have installed generators behind the drivers? seat, which provide electrical power. They draw their fuel supply from the engine?s fuel tank and can be operated while traveling. The generator automatically shuts down as soon as the fuel in the tank reaches a certain level.

Smaller RV?s do not come equipped with installed generators, and they need generators specially designed for them. These generators provide sufficient power to run appliances such as television, microwave, air conditioner and refrigerator.

RV?s are normally equipped with a 30amp or 50 amps electrical system. A 4 KW generator can power a 30amp electric system, while a larger generator with a wattage capacity of more than 6500 watts is needed for 50amps electric system.

RV generators are available in varying size and capacities. 5500 to 12500 watts class of diesel-powered generators can run two or three air-conditioners leaving some spare additional power for some other use. 5000 to 7000 watts generators come in models that are gasoline powered, or run on LP. Compact and lightweight generators, run on LP or gasoline and are available from 2500 to 4000 watt. For smaller RVs and conventional truck campers and travel trailers, specially designed gasoline powered generator ranging from 2500 to 4000 watts are available.

Gasoline powered generators are the cheapest. A 5.5 KW generator may cost around $3000, while diesel generators are the most expensive costing around $6000 for a 5.5 KW generator.

Specially designed RV generators produce less noise and are built tough to run for many hours. The latest RV generators have very low noise and vibration level and come with value added features like remote control, electronic ignition, automatic voltage regulator, low fuel alert system and alert systems for overheating.

Generators provides detailed information on generators, diesel generators, electric generators, emergency generators and more. Generators is affliated with Carbon Block Water Filters

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Wednesday, March 19, 2008

Purchasing an Emergency Generator for your home

With literally dozens of companies getting into the new found emergency back-up generator business these days, and all of the different models, fuel types and sizes, how do you go about selecting the right generator for your particular needs? There are basically three types, gasoline, diesel or natural gas / liquid propane fired engine generators. For this article we will not address diesel systems as they are primarily for industrial-commercial use. The first, being mostly of the portable gasoline type everyone purchased years ago after hurricane Andrew hit S. Florida and left residents with out the basic electric required for even the simplest of life's bare necessities. Although inexpensive enough for most home owners to purchase, they were very loud, could not power very many things at once, they required extension cords and an un-ending vigilance with a full gas can in hand. Many of us who experienced the frantic days of hazardous driving around town trying to find a gas station that not only had gas, but power to operate the pumps was enough to conjure up thoughts of what it would be like to be in a war zone after the big blast. Enter now the burgeoning business of back up emergency generators for permanent installations. Let's now explore what it takes to procure a permanently installed emergency generator system. The second but most popular generators for most residential applications, is the liquid propane or natural gas fired generators. They are usually set and secured on a concrete slab very similar to an air conditioning unit on the side of the house, and are hard wired into to the main electrical service. The local gas company will be more than happy to install an underground LP tank, or if your neighborhood is on the natural gas grid, they will hook-up your new generator for a reasonable fee. But, with all these new generator installation companies offering their services, how do you find the most qualified and knowledgeable company to perform the entire job?

It seems everyone is an emergency generator expert these days. But how many of these companies really have the experience to design, size and even engineer and then install your emergency generator system. How many are even licensed contractors. It normally takes an Engineer or Architect to design and come up with drawings for permitting, an Electrical contractor to wire the system, a General contractor for the building or slab, a Pollutant Storage contractor / Gas co. for LP/NG for the fuel system and a Mechanical HVAC contractor for the air transition duct work.

When selecting a firm for your new system, have them come out to your residence to evaluate what size generator you will need to suit your specific power requirements. Don't be afraid to ask for references and to see other jobs they have performed. Make sure they have all the required contracting licenses and expertise to get the job done safely, legally, and to the satisfaction of your local building department code requirements. This is a big investment, normally about the price of a high end vehicle. Beware of the to good to be true prices being offered by fly by night companies, the old adage "you get what you pay for" could not be any truer! Visit our website at www.emergencygenerators.org or www.powerconsoutheast.com

Florida State Certified General Contractor, Owner Powercon SouthEast, Inc

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Friday, March 14, 2008

Google sitemap generator

Google Sitemap is a way of informing the search engines about all the pages you have added on your website. Sitemaps are soon becoming important files to create to meet the search engines requirements. It's very important to have a sitemap for your site. It's the way of informing Google about your website, such as which pages are most important and which ones have been updated.

Google Sitemaps allow webmasters to include additional information about each URL in the website such as change frequency, when was it last updated, importance of each Url in the website. This information helps the search engines to crawl the website more intelligently.

Sitemap generators have been popping up on the web. Some sitemap generators are easy to use while some are very complex. You need to create three separate sitemaps for your website

? Sitemap in html
? Sitemap in xml
? Sitemap in txt

If you are creating a sitemap for your website make sure you do not include folders or files you don't want the search engines to see. Similarly make sure that there is no missing file or folder that you do not want the search engine to see. It is very important to be updated with your sitemap files especially if you have deleted or added any pages in your website. Similarly you also need to be updated about any changes you made in a particular web page.

So as you can see that there is a constant need to keep your three sitemaps updated. The sitemap generators out there will help you with these things however the problem we saw was there is still much work involved in keeping these updated.

Google has come up with a new program for creating Sitemaps on every website. This new program is in the form of a python script that creates Sitemaps using the Sitemap Protocol. Google Sitemap Generator helps you create sitemaps from URL's list, web server directories or by accessing logs.

Google Sitemap Generator

? If you are looking to install the Sitemap python script in your website make sure that your web server have Python 2.2 installed.
? You also need to be familiar with the commands that launch Pythons."
? You must also be aware of the different types of directory paths to your website.
? You need to be able to upload files in your web server.
? Finally you must have some knowledge about the encoding used for those logs and complete path to them.

Darren Dunner is the writer of this article. For more information about the subject kindly visit http://www.sitemap-builder.com

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Monday, March 10, 2008

Free Traffic Generator Information

Increasing the website traffic to your website helps you to make more money through ads. And this is reason why webmasters are searching for the best tips and trick which help them to build the traffic to their websites. Is there any such web traffic generator program which helps to increase the web traffic and that too available for free? In the following paragraphs, we will see about free traffic generator programs and how they work.

Traffic generators are software programs which are designed to increase the traffic of the website. There are several companies which offer such traffic generator programs which bring about guaranteed targeted website traffic. Most companies who offer traffic generator programs charge some amount of money for their program. But there are several companies which offer these programs. One of the most popular free traffic generator software programs is the Traffic Swarm. Till now, the software has been generating lots of positive feedbacks from its users.

These programs come in various types. Of the most popular type is a HTTP traffic generator for testing web based applications. These types of applications allow its users to request count and interval between two requests. The generated requests are transferred to the specified website URL. One of the major advantages of these types of applications is that they are simple and fast programs which can simulate client activity.

Another popular type of traffic generator available in the market is a packet Traffic Generator program which can be used to distinguish the performance of packet switched network communication protocols. The packet traffic generator program is designed so as to generate and receive one way packet traffic streams transmitted from the user level process between traffic source and traffic sink nodes in a network. The program allows the user to test various versions, or versions of the similar protocol, and determine the differences in performance.

Whichever type of program you are using to increase the traffic to your website, the main point one need to know is that the traffic a website generates is a cumulative effect of various crucial factors such as keyword optimization, SEO techniques, and link exchange. So together with free traffic generator software make sure that your web pages have enough contents optimized with the targeted keywords.

To conclude, the traffic a website generates is not something that happens by chance. But it is a cumulative effect of some crucial factors, whose selective and intelligent implementation could catapult any website on to the road to internet riches.

Christian Louis. Webmaster of several sites around the internet. Copy and paste the below link into your browser to learn more FREE ways of getting traffic to your websites.http://www.freetraffic-guide.com

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Sunday, March 2, 2008

Oil Lubricants, Oil Lubricants manufacturers, manufacturers of Oil Lubricants, hoses, Generator, Filter, Hoses, Oil seal

National Data Infosys Complete Earthmoving, Construction & Mining Solution Providing online CD Directory on Internet High Productivity solution National Data infosys is an advertiser's dream. This is specially true for all those advertisers who are looking for a prefect vehicle to display services to the Indian Advertising Industry.National Data infosys is trusted and leading name for the last 5 years. We successfully catered expectations of our clients to give them the best. The company has established an extensive market present covering a large number of stores through the network of Distributors / Dealers. It is the single most trusted company in the field of Advertisement in India. Our advertisement programs is related to field of Earthmoving Eqpt. & Spares, Contractors / Hirers, Crane Mfrs - Dealer-Services & Hirer, Filters, Generator Spares / Repairs , Hoses, Hydraulic Eqpt. & Spares, Oil Coolers, Oil & Lubricants, Oil Seals - 'O' Rings, Mining Eqpt. & Spares, Building / Road & Bridge Construction Eqpt. & Spares etc. The simple truth is, we have earned our reputation by giving our readers what they expect: business information with a focus on how to increase profitability, improve productivity and reduce costs. It is the same quality that attracts our advertisers, for they know that their presence in our pages sets them apart from the ordinary in an extraordinary way. And this extraordinary breed of readers and advertisers continues to grow. Earthmoving Eqpt. & Spares Contractors / Hirers Crane Mfrs - Dealer-Services & Hirer Filters Generator Spares / Repairs Hoses Hydraulic Eqpt. & Spares Oil Coolers Oil & Lubricants Oil Seals - 'O' Rings Mining Eqpt. & Spares Building / Road & Bridge Construction Eqpt. & Spares Hoses, Hydraulic hoses, Filter, Oil seal, O-rings, Under carriage Parts, Generator Parts, Earthmoving Equipment Spares, Hydraulic Equipment Spares, Hire, Contractor, Cranes, Tooth Point, Side Cutter, Pin Bushes, Adopters, Bucket, Diesel Engine Parts, Oil Coolers, Radiators, Mining Equipment Spares, Rock Drill, Wagon Drill, Drill Bits, Drill Rod, Drill Hammer, Rock Breaker, Compressor, Compressor Spares, Drilling Equipment Spares, Telescopic Cranes, Derrick Cranes, Construction Machinery, Road Construction Machinery, Road Construction Equipment, Construction Equipment, Road Construction Equipment Hire, Construction Equipment Hire, Dozer, Dumper, Loader, Excavator, Concrete Mixer, Vibrators, Compactor, Drum Mix Plant, Road Roller

KESHAVLAL & SONS 108, Ronak Complex, Opp. Bombay Hotel, Gondal Road, Rajkot-5 Ph.: 0281-2480821, 2362409 Mobile : 98257-10821, 98245-66113 E-mail : keshavlal_sons@rediffmail.com C & F Agents : Savita Chemicals Limited Idemitsu Lubricants Contact Person : Manish Bhai Thaker

VAIBHAV LAXMI ASSOCIATES 1179, "Kamla Sadan" Sector-11, Hiran Magri, Udaipur-1 (Raj.) Ph.: 0294-2484195, 2484208, Mobile : 94141-68195 E-mail : aarti@bppl.net.in C & F for : Savita Chemicals Limited, Mumbai Ultra High Performance Lubricants with Exclusive Hydrotreated Base Oil Total Lubrication Solution for your Earthmoving Construction Equipment

B-tec Informatics New Delhi Mo. +91 9871672705 Contact Person : Mr. Rahul Kumar btecinformatics@yahoo.com

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Monday, January 28, 2008

Improvements in hydrogen generator technology

The new generation of hydrogen generators comes with extremely high purity devices, that are safe and that present no danger to the environment. They are the best alternative to gas cylinders, and they are simple to use anywhere. The hydrogen generator just needs to be plugged in the electrical supply and it is ready to go.

The hydrogen generator need of course a source of distilled water, or just water at some models, to produce hydrogen, because it separates the hydrogen from the oxygen in the water, thus producing highly pure hydrogen for weeks.

These hydrogen generators can generate hydrogen that is 99.99..% pure, giving over 1000 cc/min, and they do not require changing their cylinders. The safety of the hydrogen generators has been certified.

How the hydrogen generator works may vary from manufacturer to manufacturer, for example some models use a solid polymer electrolyte to separate oxygen from hydrogen, which makes them more safe than other models that use a caustic liquid electrolyte. After the hydrogen is generated it passes through a palladium membrane that lets only 99.99..% pure hydrogen pass through, thus insuring the gas' purity.

In conclusion, the latest generation of hydrogen generators brings some series of improvements that makes it extra reliable, with almost no need of maintenance or downtime. The best way of increasing the safety and lowering the costs in your laboratory is to acquire a hydrogen generator, and you can be sure that the investment is worth it, because you will no longer have to buy hydrogen cylinders, so the hydrogen generator will pay for itself in a year or two.

Many new-generation hydrogen generators can be found on the online market, so choose one that fits your needs, because a large variety of hydrogen generators is available, with many built-in functions.This article is written by Grosan Fabiola. Link advertisment Business Content Dyrectory. If you would like to find more information about Hydrogen Generators please click this link

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Saturday, January 19, 2008

Page Generator Or Page Cloaking? Is There A Difference?

There are many, many SEO techniques out there today. A lot has changed in the last 10 years. One thing that has not changed is the willingness of webmasters or so called "SEO specialists, to try to trick search engines.

It's only natural that when a challenge is placed in front of some, they must overcome that challenge. The challenge here is how to get to the top of the search engine with your keyword. Most search engines have put methods in place to give the most relevant answer to your search query. So, it's not fair if you use that against them. For example, you have a websites selling "wonder soap" but you use keywords like "paris hilton." All just to get that traffic search to your website. Maybe someone will buy it anyway.

Well, the search engines & me & you don't think that's fair. I want whatever search I've asked for to give me the most relevant websites that might have an answer for me. Because, keep in mind, I'm searching for other websites through a Website. A search engine website. I want to save time, not find 2 million irrelevant results.

So, you see the challenges. It becomes a cycle of sorts. Hence, the creation of the SEO specialist & firms. A whole new industry forms.

True SEO is making sure your website follows basic logical parameters. BE RELEVANT.

Tools that are questionable are Page generators & Cloaking software.

Page generators do just that, make web pages. Lot's of them. Early generators made lot's of the same pages just to have bulky websites. They had the same content over & over again. Generators today work much better. They have relevant content. Lot's of different content. Lot's & lot's of keywords. And they all point to your main page.

Page cloaking software makes webpages invisible to people but not to search engines. There are lot's keyword pages with very little content and are meant to trick the search engines into thinking you have more relevant webpages than you actually have.

Cloaking is frowned upon by search engines. If you read the fine print on Yahoo, etc. you'll find it's all there in black & white.

Page generators, however, walk a fine line. They can be used abusively or used as a time saver. An ethical SEO specialist will use this software to create RELEVANT, CONTENT RICH, web pages. A reasonable amount. Not thousands of irrelvant keyword pages just pointing to your main web site.

So, is there a difference. Yes. But, more importantly, there is is the difference in how the are used.

Be wise. Go for the long term, ethical success. Stick with the organic, logical, ethical, fair, & practical methods.
Conrad Sear has been a web developer for 14 years. He now manages a startup SEO company called TrafficXTC.com with Free SEO tools, advice & articles.

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Wednesday, December 26, 2007

Emergency Power Generator Safety

Please don't endanger the Utility Lineman

In the last hour before a hurricane there is always a panic rush to purchase the last remaining portable gasoline emergency generator. Thousands of emergency generators are sold over the counter to well meaning homeowners who are not aware of the consequences of an improper installation. Too often after the hurricane you hear of a lineman being killed by an improperly installed generator back feeding the utility lines.

Improperly installed generators can pose serious dangers to you, your family and Power line construction crews.

In the aftermath of a disaster there are circumstances that circumvent conventional safety procedures. The utility companies rely heavily on independent construction firms to quickly restore utility lines. Private contractor employees are sometimes less familiars with the territory and the established utility company procedures. On top of everything else there is the stress caused by working long hours in inclement conditions and the pressure to restore power to thousands of customers some of whom are in dire need.

As an electrician I am often sought out on the day of the hurricane for free consultation on the installation of emergency generators. I say free because no-one ever expects to pay for professional advise unless it's from a doctor or lawyer. I often have strangers come to my home at odd hours for advise about electrical installations or problems. Of course in the Deep South this kind of hospitality is usually expected and I am always willing to offer free advise where safety is concerned.

I discourage connecting portable generators directly into the building's wiring system. But if one insists, I always recommend the use of a double throw transfer switch to prevent the generator from back feeding the utility lines. I even recommend some competent contractors who are qualified and licensed to make a proper and safe installation. My last words are always a warning of the criminal charges and the liability for endangering the life of electrical utility workers. I'm aware that in most cases my advice is not taken seriously where safety is concerned. The generator should be properly installed before an emergency exist rather than the hour just before or after the next hurricane.

If you insist on connecting a generator to the existing wiring system of your home or business you must use a double throw transfer switch. The Transfer switch is essential for the protection of linemen who are working to restore power. You can be held liable for the loss of life or property damage caused by back feeding the utility lines. A transfer switch or relay is also required by municipal and building codes.

Here are some additional safety tips for installing and using portable emergency generators.

1- Read, understand and follow the manufacturer's instructions.

2- Never operates the generator indoors or in a closed space. Avoid a danger of carbon monoxide poisoning and ignition of fumes caused by fuel evaporation.

3- Don't overload the generator. Overloading can cause damage to the generator as well as creating a fire hazard.

4- To avoid electrical shock the generator must be properly grounded. The best place to ground your generator is by the grounding connection of the electrical service. This may be a ground rod or a cold water pipe. Only a qualified electrician should make any connection inside the electrical service panel. Don't open any existing ground connections.

5- All electric connections must comply with the National Electrical Code. You may be liable for damage to property or injury to people that may result from an improperly installed or operation of an emergency generator.

6- Never never feed power from your generator into a wall outlet. A fire hazard exists if the branch circuit is not large enough to handle the entire load. Usually it is not. Than there is the hazard of having an energized male plug end. Above all if the wiring is not isolated the generator will back feed the utility lines.

7- Operation in wet weather or under potentially wet conditions may cause electrical shock or electrocution. Avoid contact with the generator if you are wet or standing in water.

8- Check cords running from your generator to make sure they are in good condition, rated for outdoor use and are the proper wire gauge size for the appliance load.

9- Do not store fuel indoors or refuel your generator while it's running.

Howard Watkins is the webmaster and editor of brassmein.com. The Construction professional's information source.

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Thursday, December 6, 2007

Sales Tip: My Great Little Lead Generator

My Great Little Lead Generator

What I am going to share with you today relates to any business, trade, or profession without exception.

Its a subject weve all done and something too many of us continue to do that rarely ever results in a positive net gain either in the short term or, worse, in the longer term.For this example, we will use what a car dealer sales pro might do and as I used to do.

We have all placed those little ads offering our excellent product at great prices. Then, we wait for the phone to ring. Sound familiar? Of course.

The accepted response rate is normally four calls on the first day, two on the next then two or three more sometime in the next few day.

If youre really good, youll convert one or two of those calls into something or other and maybe even a sale.That's just a very expensive and frustrating way to do things.

If we spread the same little messages to enough places to reach enough people, the response rate may be enough to bring us business or even to make a profit.

The difficulty is that this approach connects almost 95% only with that one person who actually has an urgent situation at that very moment. So, talk about hit-n-miss.

However, theres a better way that is far more productive and that will keep converting into real sales for a lot longer period of time all from the same ad space and cost.

It was about the same time that I started writing ad and sales presentation copy for myself and others that the idea of connecting with a larger audience while staying within the focus of those who had the immediate need came to be.

I also discovered as you will, that changing the approach even made those with that immediate need much easier to convert. So, let's have some fun with this.

You should be able to increase your response rate by up to six times with a close ratio five times better immediately with future sales of four to five times with no additional cost.

We're just going to change the focus of your ad message.

If I were that car dealer or real estate agent or yellow pages sales pro or whatever else, instead of offering my products or services at great prices then sitting by the phone hoping for a reply, I would go onto the internet and look for "used car buying tips".

Similarly, if I were in dentistry, I would type in "dental hygiene tips". What about a pizza parlor? Why wouldnt they type in "pizza healthy eating tips". They might just look up "healthy eating tips" until they found a few that promote pizza as a healthy food.Hair dressers, cosmetics, health and wellness, fitness, consultants, musical instrument dealer people, and on and on can do the exact same thing.

Then, I would take all the tips and compile a list of 10 reasons that, in the case of the used car dealer, would read: "Free Report" (as the header), "How to Buy a Used Car" (would be the sub-header). The only other text in the ad would be: "Consumer Report shows you how to...". "Call Now for your Free Report".

By using something like: "Consumer Reports show..." the reader is more likely to find value and interest than if I were to write "Come by and I'll show..." Right? Of course.

Then, I would shrink it down to reduce the words and cost while increasing the impact.

This is exactly the same approach I use when people ask me to write their ad and promotional copy. Do you know, for instance, that most outside consultants haven't got a clue of the benefits to hiring them instead of sourcing the same services in-house?

Now, a simple question: Which one of the following ads do you think would pull better?

The spray and pray "buy me", "buy me" one you do now that really tells them nothing about you or the more open-ended approach that displays your care, credibility, authority, and willingness to help with valuable free information? Of course.

People always respond to a free something or other especially free information. 1) You will convert the one with the immediate problem. And, s/he will be easier to deal with.

Whats really exciting, this approach will still get that one potential client who has an immediate used car buying problem.However and better, this approach will pre-qualify you as that worthy, caring, willing, authoritative source of remedy.

Isnt this the kind of car dealer you would most want to deal with? Of course!

One important caution: Make sure that the free report, while being free of direct advertising for you and your service, still targets your companys or product / services unique strengths that provides exceptional benefit value to your customers while also being a distinct advantage over your competitors.You can slip something into your P/S under your name.

However, heres where it gets to be fun.

2) You will earn and begin a new list of potentials for your tickler file.

When some other phone-in who doesnt have an immediate need is quizzed properly, s/he may still be a potential client if not now then somewhere soon down the road.

Usually, this person either has just bought a new car and wants to protect themselves from a future nasty surprise or it is someone whos car is showing signs of serious deterioration and is looking for ways to extend its life while saving up for the eventual replacement.

After all, why are they calling in? This opens a whole bunch of doors of new opportunity for you and your business.

3) You could open a whole new world of income opportunities.
For example, you could build in a new service like an annual safety inspection for $50 plus $25 for quick but quality band-aid work, etc.

One person could easily do ten of those on just one really slow day and earn a decent income. And, it could even likely lead to some repair work or a new sale.

You see: You open doors to open more doors.

Best still, heres where it gets thrilling for you as it always does for me.

4) You will instantly add a whole lot of new names to the most important pursuit of your every day life for your business and for your career... your list.

They get the free report only by email and only if they allow you to send them "free valuable car buying and maintenance tips and important product updates from time to time". That's fair.

Important Note: You can send anything to anybody only if you have their permission. Having them in your database is not the same thing.

Done properly, what this means to you is a life-time of on-growing business opportunity.

Not only can you communicate your specials for as long as you dont abuse this privilege, you will open a whole world of new opportunity doors for your business.

Imagine if you opened a new line of car care products or just made a special volume purchase at a tremendous discount or just did a joint venture that you could promote through your new list.

So, now you have a whole new bunch of opportunities while placing this prospect into your tickler file. Really! The range of opportunity is limited only to your imagination.

Bonus: Imagine if you had to start your career over. This would be one way to do it. And, if you start the process now and grow your contact base, starting over would be just a matter of injecting the new whatever business you were into and, if you have respected them, the majority of your members would just make the change with you.

5) You will get referrals both immediately as well as with every issuance of your "free valuable information and important product updates".

Free money!

The person you are sending it to is likely to need your services soon anyway and is likely to recommend your services to their neighbors, friends, and relatives consistent with the value and quality of your "free valuable car buying tips and important product updates".

Remember, this technique applies to absolutely any business and any body.

Now, one caution in all this, do not offer free car inspections or free anything that consumes your time, effort, or money.

While there are exceptions, they are rare and the payback on this approach is not worth the result. And, it sends a really bad message.

Dear reader, next time you think of running an ad and hoping for something good to happen, why not give this approach a try.

Your response rate will zoom. And, not only will you get the immediate jobs, you will start a whole new marketing response rate beginning now and continuing as long as you want or need it to even forever.

Ciao for now.John W David
Master Sales & Business Trainer / Keynote Speaker
http://trade-show-secrets.com
http://internetmarketing-proshop.com

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